It seems to me that there are a few common reasons that stop leaders from getting started on improving their organization's communication. After reflecting upon these, it also occurred to me that there is one common solution. Developing a communication plan is the essential starting point. Let's examine a few possible obstacles that you may face as you contemplate how to improve your organization's communication efforts - and the reasons why I encourage you not to let these obstacles stand in your way! 1."I don't have time." Believe it or … [Read more...]
Finding that Elusive Engaging Content
Communicate about what people care about! Recently I attended a conference of school communication and public relations professionals. While trying to soak up idea after idea, one piece of advice kept running through my mind and seemed to overarch all my thinking. The advice went something like this: It doesn’t matter what platform you use, use it well and create engaging content. How do you develop engaging content? What IS engaging content? To me, one way to create engaging content is to talk about what people care about. Admittedly, that … [Read more...]