Communicate about what people care about! Recently I attended a conference of school communication and public relations professionals. While trying to soak up idea after idea, one piece of advice kept running through my mind and seemed to overarch all my thinking. The advice went something like this: It doesn’t matter what platform you use, use it well and create engaging content. How do you develop engaging content? What IS engaging content? To me, one way to create engaging content is to talk about what people care about. Admittedly, that … [Read more...]