So how do you create a content strategy? In the communication field, we talk a lot about telling the story. Content strategy is telling the right story, on the right channel, to the right audience - in a way that the target audience cares about. Content strategy is messaging. It is deciding what are the key messages that represent your organization – what do you want people to know and understand about your organization? The other, very important side of the key messaging coin is – what do people want to know about your … [Read more...]
Communication: Is it a Technology Director’s Job or a Comm Professional’s Job?
“I’m not a good writer. But I know technology.” Honestly, if I've heard that once, I have had that exact conversation 1000 times - with technology directors. I primarily work with school districts and non-profit organizations that serve the education field. That's why I know it was (is?) somewhat typical, in many school districts, to place the job of school public relations or communication under the direction of the technology director or the instructional technology director. As a communication professional, I’ve often asked myself, “Why … [Read more...]