I really think that the concept of branding often gets confused with the concept of graphic design and/or developing the visual look for your organization’s materials. If you have the right logo and the right stationary, you're done branding. Right?  Have you ever heard the expression “you can’t make a silk purse out of a sow’s ear?” I'm sorry - I think that's a gross expression, but it makes my point. When I looked up that cliché here’s the meaning I found: “Being unable to turn something ugly or inferior into something attractive or of … [Read more...]